Projektbeschreibung
We created the Corporate Identity of the brand with vivid and saturated colors, to reflect the high energy of the brand. In this CO-ID we included the archetype of the brand, based on Carl Jungs methods.
Each color in our palette was carefully selected to evoke specific feelings and associations, aligning with the brand's mission and vision. For instance, bold reds and dynamic yellows were used to convey passion and optimism, while deeper blues were incorporated to instill a sense of trust and reliability.
Projektteam
Importantly, we designed a cohesive visual language that extends beyond colors to include typography, imagery, and graphic elements. This visual language serves as a foundational tool for all brand communications, ensuring consistency and recognition across various platforms.
Projekteinführung
