Project Description

Specialized is one of the most extraordinary bicycle brands on the market. High-value performance bicycles for the extraordinary athlete.

Specialized wanted to promote the Triathlon bicycle for the Iron Man race. We received the bicycle on a rainy day and we needed to shoot a short video for the event. Due to the weather conditions, we needed to shoot a film that could be done indoors and in one day. All we had was a very fancy bicycle, footage from phones shot in old events and a voice-over from the previous event that was also very noisy. While we could not shoot clean footage we decided to have a more creative approach and use only polluted and stained footage.