PROJECT DESCRIPTION
A content strategy was implemented to highlight the brand's unique approach to automotive content. The social media channels were used to share in-depth vehicle reviews, helpful tips on maintenance and fuel efficiency, and educational content about the latest developments in the industry. The narrative focused on reinforcing its role as a reliable and smart companion for anyone interested in cars. This approach successfully built a strong brand identity based on reliability and trust, leading to increased user engagement and a more informed community of drivers and enthusiasts.
PROJECT INTRO
The social media presence for Aklım Yolda, a content platform by Otokoç, was managed to establish it as a trusted resource for the automotive world, providing valuable and engaging content for drivers and enthusiasts.
