PROJECT DESCRIPTION
A content strategy was implemented to highlight the tunnel's efficiency, safety, and technological superiority. The social media channels were used to share real-time traffic information, safety tips, and educational content about the tunnel’s engineering. Sustainability communication was integrated by showcasing how the tunnel reduces traffic congestion and vehicle emissions in Istanbul, contributing to a greener city. The narrative focused on reinforcing its role as a key part of urban life and a solution for environmental challenges. This approach successfully built a strong brand identity based on reliability, trust, and a commitment to sustainability, leading to increased user engagement and a more informed community.
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PROJECT INTRO
The social media presence for Avrasya Tüneli was managed to establish it as a vital transportation solution and a symbol of modern engineering, while fostering a community of responsible users.
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