PROJECT DESCRIPTION
We delivered a striking image portfolio that became the cornerstone of the seasonal campaign, significantly boosting the collection's launch and market presence across all channels.
To forge a powerful visual identity for the new collection, capturing a spirit of urban rebellion that resonates with a trend-setting audience.
PROJECT INTRO
We orchestrated a high-energy photoshoot grounded in authentic urban environments, using a gritty, atmospheric lighting scheme to enhance the mood and highlight the unique attitude of the footwear.