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                    PROJECT DESCRIPTION
We developed a mouth-watering content strategy for social media and produced a high-energy commercial film. The campaign focused on user-generated content and viral challenges. The campaign dramatically increased online engagement and solidified the brand's cult status. The commercial film reached millions, driving foot traffic and nationwide demand.
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                        To translate the phenomenal offline success of a beloved pastry brand into dominant digital engagement and nationwide brand recognition.
                        PROJECT INTRO
The campaign dramatically increased online engagement and solidified the brand's cult status. The commercial film reached millions, driving foot traffic and nationwide demand.
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