PROJECT DESCRIPTION

For this project, HUNi took charge of the entire creative journey, from concept development to production execution. We wrote the script, designed the visual language, and directed every detail on set to bring Bülent Börekçilik’s vision to life.

The film tells the story of a skilled artisan, her hands moving rhythmically as she prepares Börek with care and precision. The narrative emphasizes the dedication and love poured into each pastry, highlighting the human touch that transforms simple ingredients into a culinary masterpiece.

Drawing inspiration from traditional craftsmanship and modern storytelling, "Ellere Sağlık" delivers a powerful message: Behind every Börek is a pair of hands that bring it to life.

This project showcases HUNi’s ability to craft compelling narratives, merge cultural references with brand identity, and execute seamless production, from creative ideation to final delivery.

PROJECT INTRO

HUNi and Bülent Börekçilik collaborated to create "Ellere Sağlık," a heartfelt campaign that celebrates the hands behind every bite. Through a cinematic narrative, we honored the artisans who craft tradition into every pastry.
  • CATEGORY : PRODUCTION
  • CLIENT : BULENT BOREKCILIK
  • SERVICES : PRODUCTION
Project
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