.jpg)
Calgon
Calgon is a universal brand of water softener produced by Reckitt.
"Makinemin Ömrü" & "Kirece Dikkat Et"
Content for Web, Social Media and TVC
Some brands just have their own texture and style when it comes to TVC's.
Calgon is one of them — it would strike you at the moment when you see a part of the commercial on TV that this is Calgon's TVC.
Calgon wanted to use that style for their new campaign, starring Ali Ihsan Varol, a very well known TV Show Presenter, for social media marketing and their online awareness.
An intense effort was put in to create that retro style of set.
Our director and DOP used 2 Arri Alexa Mini bodies mounted on dollies for these films.
Also, for some shots GoPro Hero8 Black was used.
Arri Alexa Mini Body
Zeiss Master Prime Lens Set
GoPro Hero8 Black
2 × Skypanel
4 × Nanguang
2 × 120 Kino
1 × 60 Kino
2 × 5 KW Fresnel
4 × 2 KW Fresnel
4 × 1 KW Fresnel
4 × Mizar
4 × PAR 64
1 × Dedolight
Camera Dolly
Director: Kadir Öztoksoy
Director of Photography: Murat Tuncel, GYD
Producer: İbrahim Özay
Cast: Ali İhsan Varol
Production Manager: Ümit Tokat
First Assistant Director: Akay Kahveci
Reji Assist: Sabri Ocak
Gaffer: Halil Kazar
Camera Operator: Anıl Aydın
Focuspuller: Emre Açıkkol
Backstage: Dogan Şahin
Post Production: İmaj
Camera Equipment: MTN Film
Studio: Vor Studio
After a huge preparing process, our team started the shooting for 3 days.
First and second day we worked for "Kirece Dikkat Et" project with the presenter Ali İhsan Varol and guests from various branches.
The last day of the set we shoot interactive clips with Ali İhsan Varol for the Makinemin Ömrü project's website (makineminomru).
Besides the post production process, we also used 3D modeling & animation for one clip. (makineminomru)
