PROJECT DESCRIPTION
A full-scale production was organized to create visual content that would reflect Cipella's sophisticated and artistic identity. The project involved concept development, art direction, and a detailed photoshoot. Iconic furniture pieces, such as the Egg Chair, were used as props to elevate the visual narrative and add a layer of timeless design to the images. This strategic use of props not only highlighted the footwear but also positioned the brand within a world of elegance and design excellence. The project successfully delivered a powerful portfolio of images that reinforced Cipella's market position.
PROJECT INTRO
A comprehensive production was completed for Cipella, a footwear brand, to create stunning visuals for its campaign, using iconic furniture like the Egg Chair as a key part of the art direction.
