PROJECT DESCRIPTION
CIPELA’s social media presence was shaped to mirror the brand’s high-energy aesthetic and emotional authenticity. Each post functions as a piece of visual storytelling; bold compositions, tactile details, and confident tone of voice. The digital strategy focused on building a world that feels editorial yet approachable, allowing followers to experience the brand’s vibrancy from every screen. Through consistent art direction and lively content flow, CIPELA’s feed became not just a showcase, but a living moodboard of modern femininity.
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PROJECT INTRO
A digital playground where color, style, and storytelling collide.
