HONDA | TYPE R LAUNCH

For this project, HUNi led the entire creative journey, from initial concept to final production. We developed the script, crafted the visual language, and directed every detail on set to showcase the Honda Type-R’s unmatched performance.

The film follows a driver pushing the limits on both city streets and a racetrack, highlighting the precision engineering and raw power of the Type-R. Each turn, acceleration, and drift is a testament to Honda’s commitment to driving perfection, brought to life through HUNi’s cinematic approach.

Inspired by iconic racing moments, the campaign delivers edge-of-your-seat excitement, capturing the thrill of driving a machine built for performance. This project demonstrates HUNi’s ability to fuse storytelling with technical mastery, turning automotive excellence into an unforgettable visual journey.