PROJECT DESCRIPTION
The images created a powerful visual narrative for PR and social media, perfectly encapsulating the brand's unique "more than a gym" ethos and driving significant membership interest post-launch.
Our photography moved beyond standard gym shots, focusing on the nightclub-inspired interiors, live DJ sets, and the vibrant community. We used dynamic lighting to capture the club's electric atmosphere.
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PROJECT INTRO
Our photography moved beyond standard gym shots, focusing on the nightclub-inspired interiors, live DJ sets, and the vibrant community. We used dynamic lighting to capture the club's electric atmosphere.
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