PROJECT DESCRIPTION
We cultivated a sophisticated brand image that resonated with a younger, urban demographic, successfully increasing brand relevance and market share in a highly traditional category.
To position OTTO Rakı as the definitive choice for modern rakı drinkers by curating a sophisticated and culturally relevant social media presence.
PROJECT INTRO
We focused on contemporary "meyhane" culture, featuring modern appetizer pairings and collaborating with new-generation artists to create a fresh, aspirational narrative for the brand.
