PROJECT DESCRIPTION
A content strategy was implemented to highlight the narrative behind each chair. The social media channels were used to share the inspiration, design process, and the specific materials that make each piece unique. The narrative focused on reinforcing the brand's commitment to artistry, sustainability, and quality. This approach successfully built a strong brand identity based on storytelling and design excellence, leading to increased brand recognition and a loyal community that appreciates the history and craftsmanship behind each product.
PROJECT INTRO
The social media presence for Sandalye, a premium design brand, was managed to establish its identity as a curator of unique stories and craftsmanship, told through its elegant and functional chairs.
