PROJECT DESCRIPTION
In this project, HUNi took charge of the entire creative process, from concept development to production execution. We crafted the narrative, designed the visual language, and directed every detail to authentically portray the world of professional cycling.
The series features riders like Jai Hindley, Jordan Sarrou, and Sina Frei, showcasing their daily routines, training regimens, and the mental and physical demands of their careers. Through behind-the-scenes footage and personal stories, "I Am Specialized" highlights the human side of elite athletes, emphasizing their commitment to excellence and the sport.
This project underscores HUNi's ability to produce compelling, authentic narratives that resonate with audiences, blending storytelling with brand identity to create a powerful connection.
PROJECT INTRO
