PROJECT DESCRIPTION
For this project, HUNi took charge of the creative and production process to capture The Norm Le Chic’s distinctive approach to hospitality through a cinematic brand film.
Set against the natural landscape of Bodrum, the film follows a couple as they discover the hotel and its carefully curated experience. From its architectural details and tranquil spaces to its cuisine, pool, and connection with the Aegean, every scene reflects a different layer of the The Norm Le Chic experience.
Rather than simply showcasing the hotel, the film focuses on the feeling it creates: a place where time slows down, comfort meets understated elegance, and the details quietly make a difference.
Inspired by the textures, colors, and natural rhythm of the Aegean, the visual language combines cinematic compositions with an editorial aesthetic to reflect the brand’s sophisticated yet effortless character.
The result is a 60-second brand film that brings together Bodrum’s nature, The Norm Le Chic’s design philosophy, and a refined sense of hospitality into one seamless experience.
THE NORM LE CHIC
A NEW STORY IN BODRUM.
PROJECT INTRO