PROJECT DESCRIPTION
In this project, HUNi took charge of the entire creative journey, from concept development to production execution. We crafted the narrative, designed the visual language, and directed every detail to authentically portray the diverse lifestyles of young individuals.
The campaign featured real-life stories of young people embracing their individuality, capturing moments of self-expression, and connecting with their passions. By integrating Selfy's customizable plans and exclusive perks, we demonstrated how the brand supports the dynamic lives of today's youth.
#SelfyChallenge served as a platform for young voices to be heard, encouraging them to share their stories and experiences. This project underscores HUNi's ability to produce compelling narratives that resonate with audiences, blending storytelling with brand identity to create a powerful connection.
PROJECT INTRO
