PROJECT DESCRIPTION
A compelling campaign was created to highlight the transformative impact of cataract surgery on individuals' lives. The core idea behind the campaign was "Görme Hakkı" (The Right to See). This powerful concept was brought to life through a design that used a simple but effective narrative. The outdoor advertising featured a striking visual of a person seeing clearly, alongside a powerful message about restoring sight and hope. This strategic and emotional approach successfully mobilized public support, leading to a significant increase in donations and enabling more people to regain their vision.
.jpg)
PROJECT INTRO
A comprehensive "Katarakt" campaign was developed for Yeryüzü Doktorları, utilizing powerful design and strategic outdoor advertising to raise awareness and support for providing cataract surgeries in underserved regions.
.jpg)
.jpg)
